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Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a stake approximately five percent.

The 53-year-old would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

Remaining partners in the team are Mercedes and industrial group Ineos, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

This arrangement signifies a substantial rise in worth of the Mercedes team since Ineos bought its stake for £208m in 2022.

This surge demonstrates the growth in valuations of F1 teams recently due to the increasing appeal of the sport globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the most successful sports movie to date.

Present Standings

Mercedes are runner-up in the team standings, behind McLaren Racing, with three races remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

About the author

Diane Nolan

A digital content strategist with a passion for video trends and social media innovation.

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